You own execution on Neybo's social media: daily organic posting, DMs, the parents' community, and the weekly Neybo AI Cartoon episode across every platform. The goal for Q4 is a steady channel rhythm and the first critical mass of target followers ahead of the US launch.
You work within the goals and guidelines set by the GTM Partner: SMM strategy, content calendar, publishing queue, and approval before anything goes live. Most production comes from ready-made team assets (video, images, copy). When the queue runs out, you write new posts from briefs. Channel rhythm and quality are yours.
AI agents are the main lever for scaling the work. You design and run the SMM agent workflow instead of growing manual effort.
All goals are due by December 31, 2026. Posting, strategy and DM work are the base tools for these goals and are not tracked as separate goals.
Followers
- Instagram: 3,000
- TikTok: 3,000
- YouTube: 1,000
- LinkedIn page: 500
Founding Families
- 50+ target families in the Facebook group.
- Every family takes part in Founding Families, tests the Neybo prototype, and completes the survey.
Waitlist
- 50+ people on the waitlist.
Facebook and paid ads
- Facebook Business Manager verified.
- Ad accounts and campaigns ready; ideally, traffic is already running.
Account and content audit
- Audit Instagram, Facebook, YouTube, TikTok, LinkedIn and Pinterest, plus the content already published: for every account, a clear call on what stays and what changes.
- TikTok: recommend rebranding the current account or starting a new one, with a migration plan, then execute the chosen path.
SMM strategy across channels
- Role, frequency and content type for each channel: content pillars, YouTube, Pinterest, Shorts and Reels cuts.
- The strategy builds on the reviewed brand book and the designer's style and Tone of Voice guide.
Daily organic and community
- Daily publishing and DM handling on every channel.
- Run the Facebook group and the parents' community separately from the feed.
- Publish ready team assets and new posts from briefs: captions, hooks, hashtags, format adaptation per platform. All content is in English.
Neybo AI Cartoon
- One episode a week goes out on every platform.
- Define the series metrics: which numbers show that an episode worked.
AI workflow for SMM
- AI agents that adapt one asset for each platform: captions, hooks, hashtags, post variants, YouTube metadata.
- Automate routine work: scheduling and auto-posting, weekly status and basic analytics, first-pass sorting of comments and DMs.
- Quality control: prompts, Neybo tone of voice, human review before publishing.
Reporting
- Content calendar and a weekly status for the GTM Partner: what went live, what is queued, what is blocked; reach, views and engagement by channel.
- 5+ years of hands-on SMM for a consumer brand or product, with live accounts you can show.
- Platform operations: you ran YouTube, TikTok, Instagram and Facebook yourself, including uploads, metadata, scheduling tools and basic analytics (reach, views, engagement).
- Publishing discipline: a daily or weekly cadence held for 3+ months on several channels without the founder posting day to day.
- Community growth with numbers: followers, engagement rate, community size you grew and over what period.
- Content adaptation: one asset turned into platform-native posts (aspect ratio, length, captions, hooks) across short-form and feed formats.
- Hands-on AI tools in your content workflow: agents or prompt pipelines for drafts, variants and scheduling, with human editing on top.
- Copywriting in English: captions, CTAs and post variants from bullet briefs, clear and on-brand.
- Portfolio: 3+ accounts or campaigns you ran, your role, and posting frequency.
- English B2+ for copy and platform UI; Russian is a plus for internal coordination.
- Family, parenting, EdTech or kids consumer products (brand-safe tone).
- Growing a US audience: Reels, Shorts and TikTok practices for English-speaking parents.
- Meta Business Suite, Facebook Business Manager and ad account setup.
- Rebranding or rebuilding audience trust on an existing account.
- Canva, CapCut or similar for light edits on raw assets.