Neybo is a smart device for kids from Unimatch Lab: a plastic body that takes interchangeable covers, and a screen where the child sees and interacts with characters. The experience is closed and curated, built around the characters and the content designed for them.
You make Neybo the answer US parents get when they ask ChatGPT, Perplexity, Gemini or Google AI Overviews about devices for kids, and you run the paid acquisition that turns that demand into orders. The device is sold direct to parents, with Meta (Facebook and Instagram) as the core paid channel, plus Google, YouTube and TikTok.
You set up tracking and attribution, test creatives, audiences and landing pages, and decide where the budget goes based on CAC and ROAS. You work with the Neybo team on offers, creatives and the store page.
This is a part-time, remote role. Scope, deliverables and load are set in an SOW.
GEO (AI search)
- Build Neybo's presence in AI assistant answers (ChatGPT, Perplexity, Gemini, Google AI Overviews) for parent queries about devices for kids
- Work on the sources AI assistants cite: reviews, comparison articles, Reddit and parent communities, structured data on the site and store page
- Track how often and how Neybo appears in AI answers with GEO monitoring tools, and report it next to paid metrics
- Measure the traffic and orders that come from AI assistants
Paid acquisition
- Launch and run campaigns for the US market on Meta Ads (Facebook and Instagram) as the core channel, plus Google Ads, YouTube Ads and TikTok Ads
- Set up and run the ad accounts and Business Manager, the account structure, audiences and bidding strategy for each channel
- Reallocate budget between channels weekly based on CAC, ROAS and conversion data
Creatives and conversion
- Plan and run creative tests: hooks, formats, messaging for parents
- Brief the team on new creatives and landing page changes based on test results
- Improve conversion on the landing page and store page together with the team
Measurement
- Set up pixels, conversion API, UTM structure and attribution across channels
- Keep a single dashboard with spend, CAC, ROAS and conversion by channel
- Report weekly: what was tested, what worked, where the budget goes next
- 7+ years in performance marketing for D2C or e-commerce brands in the US market
- Hands-on GEO / AEO work: you got a brand cited in AI assistant answers and can show the before and after
- Hands-on campaign management in Meta Ads (Facebook and Instagram), plus Google Ads, YouTube Ads and TikTok Ads, with results you can show in numbers
- Experience selling a physical product online, from first click to order
- Strong with analytics: CAC, ROAS, LTV, cohorts, attribution; you make budget decisions on data
- English B2
- Experience marketing consumer electronics, smart devices or kids and family products
- Experience with a product launch: waitlist, preorders, first sales
- Experience with advertising policies for products aimed at families with children
- Use of AI tools to speed up creative production and reporting
- Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager
- GA4, pixels and conversion API, UTM tracking
- AI assistants and GEO monitoring tools (Profound, Peec AI, Otterly or similar)
- Neybo's presence in AI assistant answers for target parent queries
- Traffic and orders from AI assistants
- CAC and ROAS by channel against plan
- Conversion rate from ad click to order
- Number of creative tests launched and the share that scaled